Product & Service Review Form
Structured review and testimonial collection form for Swiss retailers, service providers, restaurants, SaaS products, and consultancies. Covers star ratings per dimension, open review text, experience verification, photo consent, and testimonial publication permission. Collect genuine customer reviews you can publish with consent.
About this template
This Product & Service Review form is designed for any Swiss business that wants to collect genuine, structured customer reviews with documented consent to publish them. It is suitable for retailers (online and physical), restaurants and hospitality businesses, professional service firms, SaaS products, consultancies, and any other business that relies on social proof. The form collects star ratings across multiple quality dimensions, a full written review, experience verification, and explicit consent to use the review as a testimonial.
What this form collects
- Product or service reviewed
- Purchase/engagement date
- Overall star rating
- Dimension ratings: quality, value, communication, delivery/speed
- Review title and full review text
- What the reviewer liked most
- What could be improved
- Experience verification (confirmed customer or client)
- Whether the reviewer is willing to be quoted publicly
- Testimonial publication consent
- Optional: reviewer name and email for verification
Why documented review consent matters
Publishing a customer's name, photo, or verbatim quote without consent risks a claim under Art. 28 ZGB (right to one's own image and personal data) and nFADP. A form with an explicit consent field — 'I agree to this review being published on [business name]'s website and marketing materials' — creates a documented permission trail. This is especially important for B2B testimonials where the reviewer's company affiliation is mentioned, which may require their employer's agreement as well.
How to use this template
Use this template
Click 'Use template' to copy it into your dashboard.
Customise the review dimensions
Edit the dimension rating questions to match your business. A restaurant needs 'Food quality', 'Service', 'Ambience', 'Value'; a SaaS product needs 'Ease of use', 'Features', 'Support', 'Value'; a consultancy needs 'Expertise', 'Communication', 'Results', 'Value'.
Send to recent customers
Email the review form link to customers 1–2 weeks after purchase or project completion, when the experience is fresh but initial impressions have settled. Include a personal note from the account owner or service provider.
Use reviews with consent
Filter for responses where the reviewer consented to publication. Quote their review on your website, in proposals, in social media posts. The form submission is your consent documentation.
Why structured reviews beat unstructured testimonials
Asking customers 'do you have anything nice to say about us?' produces vague, short, hard-to-use responses. A structured review form guides the customer through a reflection process that produces more detailed, credible, and usable content:
- Dimension ratings let you identify specific strengths and weaknesses (customers may rate your quality 5/5 and your communication 2/5 — the aggregate hides this).
- A review title forces the customer to summarise their experience in one sentence, which is exactly what you need for a pull quote.
- The 'what did you like most' and 'what could be improved' fields produce specific, action-oriented content rather than generic praise.
- Experience verification (the customer confirms they actually used the product or service) adds credibility to the review as evidence that it is genuine.
Review collection and nFADP / data protection
Collecting and publishing customer reviews involves personal data under nFADP at two stages: collection (the reviewer's name, email, and review text) and publication (their name and review appearing on your website or marketing materials).
- At collection: inform the reviewer what you will do with their data (respond to the review, potentially publish it with their consent).
- At publication: only publish reviews where the reviewer explicitly consented. Do not publish names if the reviewer chose 'anonymous'.
- Retention: keep the original submission (including consent evidence) for as long as you publish the review, plus a reasonable period after removal.
- Right to retract: a reviewer may later withdraw consent to publication. You should then remove their review from public channels within a reasonable time.
Google Reviews vs your own review form — what's the difference?
Google Reviews, Trustpilot, and similar platforms collect reviews on third-party infrastructure you do not control. Your own review form collects responses directly into Schweizerform, where you control the data and the publication decision.
- Your own form: full data ownership, custom questions, documented consent, no algorithmic suppression, private until you choose to publish.
- Third-party platforms: higher credibility signals to search engines, public by default, visible in Google search results, harder to remove negative reviews.
- Best practice: collect on your own form first (to screen and gather detail), then ask the most satisfied reviewers (NPS 9–10) to also post on Google or Trustpilot.
Frequently asked questions
Can I incentivise customers to leave a review?
Offering incentives (discounts, gift cards, prize draws) for reviews is legally permissible in Switzerland, but must be disclosed: 'This review was submitted in exchange for a 10% discount.' Undisclosed incentivised reviews that mislead consumers about their voluntary nature may constitute unfair commercial practice under the Swiss Act Against Unfair Competition (UWG/LCD).
Can I publish a review without the customer's name?
Yes — this form includes options for 'full name', 'first name only', and 'anonymous'. For anonymous reviews, you can still publish the review text and star rating. The review is less credible without attribution, but this is the reviewer's prerogative. Never attribute an anonymous review to a specific person without their consent.
Can I respond publicly to a negative review collected through this form?
If a reviewer did not consent to publication, their review remains private to you — and you cannot publish their review or your response publicly without their permission. For negative reviews where the reviewer consented to publication, a professional, factual public response is generally good practice and can turn a negative signal into a demonstration of customer service quality.
How long after purchase should I request a review?
For physical products: 1–2 weeks after confirmed delivery, giving time for the customer to use the item. For services: within 1 week of project completion or delivery of the final output. For subscription services: after the first billing period (giving enough time to form an opinion) or after a key milestone in the customer journey.